Wednesday, September 24, 2014

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An online boycott campaign against Bench is starting to make rounds in Facebook that says "Bench, please bring classy back" in response to the company's underwear show-The Naked Truth held on Saturday, September 20 at the Mall of Asia Arena.

Bench, one of the leading clothing brands in the Philippines, have received negative feedback about segments in the recently concluded show including the part where Coco Martin walking onstage with a model in her underwear, wearing a leash. Many also condemned the part where two models kissed each other onstage citing that the scene was degrading and dehumanizing portrayal of women. 

In their Facebook page, YouthPinoy, a website for Filipino Catholic Youth, posted their slogan with this headline: "When you disrespect a person's body, you disrespect the person. Bench, please bring the "classy" back" and was then followed with a hash tag "boycottbench".

Below is the slogan:


The campaign has already garnered support from its members.


As of this posting, the photo drive has already earned more than 400 likes and more than 200 shares. 

To know more about YouthPinoy or if you want to join the crusade, you may visit their website or like their FB Page.

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Share your thoughts by writing your comments in the comment section below. 

23 comments:

  1. Very informative and heartwrenching post .. when will they stop selling sex in brands? when young people see this .. they think it's the norm and adapt to it and degrade themselves

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    1. Must be the trend these days ---- music, fashion, etc must be promoted with sensationalized sexuality. Just too bad because the younger generation must have it in their minds that "everything" is just okay.

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  2. It seems that I´ve been living under a rock or smth because I had no idea about this.

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    1. Hi Leelo, Bench is a clothing brand in the Philippines that recently earned much controversy because of the concept of their fashion show. Most of those who cried foul say that the show is offensive especially to women.

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  3. I think bench has gone overboard with the naked truth concept. They have more to offer than just underwear.

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    1. That's right, Franc. They have done it too much this time around so we can't actually blame people for crying foul over it. After all there's more than just naked bodies and all.

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  4. I don't want my kids to grow up in an environment that does not regard human dignity. I am for this cause. #BoycottBench

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    1. Yes, John. We should all go and fight for a dignified and friendly environment for our children.

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  5. Shame on those Bench bigwigs who thought of this idea. Really in bad taste. I support the cause.

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    1. It's in the concept where all wrong starts. Hoping that in their next shows they should also consider "social responsibility".

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  6. Bench fashion show is a whole new level of "Sex Sells". I can understand where parents are coming from.

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    1. While it is business, they should have also put in mind that they have a responsibility over the young minds considering how social media can blow everything out of proportion.

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  7. This is a good initiative to let clients know that customers are looking for realistic models and not fake ones... or should I say... sexy ones...

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    1. I hope they will learn to create great concepts of their shows in the future without having to overdo it for the sake of controversy.

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  8. The Bench event last year gave them the notion that its okay and famous, because younger generation patronized it. Likewise, more movie personalities are participating because of fame and because of their outfits...

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    1. As it has been said, they just cross the borderline this time thus generating negative reviews from the public, Fernando.

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  9. It seems a publicity stunt to promote the brand that's backfiring, when will these brands realise that we don't need to be confronted with naked bodies to buy their product. It's not like we all walk around showing complete strangers our underwear! Shock factor once again dominating over decency!

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    1. Shock factor it is! I don't even think they need to do something like this to promote their product considering that it is one of the leading brands in the country.

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  10. Being amazing and sexy does not mean to being naked, totally honest approach for the ill mentality

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    1. I agree ListOTop. But it seems like that's the way they want to be remembered. Sad reality.

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  11. Sometimes to be different and to catch attention, brands really can pull off some distasteful stuff.. I think as long as they are being talked about they will feel they have achieved something.

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    1. Unless we act on it, then this campaign will just remain to be a mere publicity. Unless this move will be put into action, this campaign remains futile.

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  12. To be competitive is to be unique... In this modern era of advertising and promotion, creative part of marketing may be in this form of sensual shows to attract the buying public. anyways, there's always something to say about nudity.

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